Will Google become the next Facebook as some predict? We are just hours away from the launch of Google+ pages for brands and businesses according to BizChangerZ, and internet marketing company. Google+ pages will look very similar to Facebook pages but Google has a massive advantage – they are incorporating some elements of Google+ pages into its search. What’s the benefit you ask? Creating a Google+ Page might increase your page ranking for relevant searches
Back when Google+ first launched they asked that businesses and brands refrain from starting pages. Mashable had a page but quickly took it down and replaced it with brand advocates. Google was incredibly quick at deleting any pages that were not personal in nature at first.
Google allowed brands to have pages as long as they had an actual person assigned to the account. However they started making exceptions which led to a TechCrunch employee being spawned who lived under a desk and was in love with Google+. (Read the story it’s pretty funny). Pretty complicated right? Not anymore.
We haven’t seen all the new Google+ Pages launched yet but some are live such as the page for iHospital and BizChangerZ. Wsers will be very familiar with the service if they already have personal accounts: you can place users into circles, share content with specific groups and launch video chats.
Here are some of the differences between Google+ personal profiles and Google+ pages:
- A page can’t add someone to a circle until that user adds the page to one of their circles.
- The content on a page defaults to public.
- Pages can’t share with extended cirlces.
- Pages have both a +1 Button and an “Add to Circles” button. This can be a tad bit confusing as the “Add to Circles” button is the only one that will allow pages to send users updates.
Are you ready to hear why Google+ pages are going to take over the world? Well they may not take over the world but you get what I’m saying – this is important. Google Search allows users to create advanced searches using the “+” operator which allows you to find results that include an exact term. Google is getting rid of that feature today and replacing it with this: when a user types in “+” plus the business name, brand name, etc. they’re asked if they want to add the business page to one of their Google+ circles. If they say yes, their preferences are saved. All queries with the “+” operator and a brand that has a business page will automatically be added to the user’s circles.
It’s VERY easy to create a page. Creating a page is pretty simple. Create your Google+ Page, add a snippet of code to your blog and/or website and once Google’s “crawlers” see the code, the connection will be verified and people will be able to use the “+” feature in Google Search.
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